“¡Arriba! ¡Arriba!” – The fastest profile in Mexico

How item is doing its bit for close economic ties between Germany and Mexico.

When many of us think about Mexico, the first things that spring to mind are usually tourist-trail stereotypes – huge sombreros, lively Mariachi music, Aztec temples, scorching heat and cacti that cast long shadows. It’s all-too easy to overlook the strong economic recovery that the country with the world’s largest Spanish-speaking population has experienced in recent years. During that recovery, particularly close ties have been forged with Germany in what has emerged as a mutually successful cooperation – and item has played a part in that. A great deal is also being done to promote bilateral cultural exchange.

 A tried-and-tested partnership

“If there were just one part of this Earth that you could call paradise, it would have to be Mexico.” Those were the words that explorer Alexander von Humboldt used to sum up his experience of Mexico in the early 19th century. The legendary naturalist is the founding father of German-Mexican relations. However, those relations only really started to intensify in the year 2000, not least thanks to a free trade agreement between Mexico and the EU. While there were only 600 German-headquartered companies in Mexico in 2002, today there are 1750 operating in the country. Together, they employ more than 120,000 people and account for just under seven percent of Mexico’s gross domestic product.

Germany has become the country’s biggest EU trading partner. Mexico’s geographical situation between North and South America and its independence from the euro are both important factors, as are business-friendly trade deals, particularly with the US. However, Mexico is also an interesting sales market in its own right. For example, German exports last year hit a total volume of 11.1 billion euros. A large number of the German companies with branches in Mexico operate in the automotive sector, although the country’s chemical, pharmaceutical and mechanical engineering sectors are also strong.

Success in Mexico

Given these highly promising developments, it is no surprise that we are also represented in Mexico – and have been for almost two years. The original idea was to have a central warehouse for two of our US distribution partners, so that they could be supplied with materials efficiently. In 2011, during the course of an expansion plan, the warehouse became our headquarters for North and South America. In 2014, after a few more than encouraging years, we took the decision to build up strong support from distribution partners.

We now have four distribution partners in Mexico – item Noreste Mexico, item Oeste, item Sur Mexico and item Bajio. The latter is the latest company to join the item network in Mexico. The Bajio region includes the states of Aguascalientes, Guanajuato, Jalisco, Queretaro and San Luis Potosi and has become the central hub of Mexico’s automotive industry. The electronics and aerospace sectors are also booming there. All in all, it offers the best conditions for adding another successful chapter to the history of German-Mexican trade relations.

Germany-Mexico Year

One of the latest developments in the exceptionally good relations between the two countries is Germany-Mexico Year, which kicked off in April 2016 and will run until May 2017. It forms part of the agreements made by the Binational Commission (BNC) of Germany and Mexico, which was established in 2015. The aim is to showcase culture, economy, science and politics in the partner country.

The launch event in spring – staged at the Martin-Gropius-Bau exhibition hall in Berlin – was an exhibition entitled “The Maya – Language of Beauty”, which was opened by Germany’s President Joachim Gauck and Mexico’s President Enrique Peña Nieto. A major exhibition of paintings by Otto Dix (1891-1969) followed in Mexico in June. Future highlights of the “Año Dual” include the Max Planck Science Tunnel and an open-source project about urban mobility.

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2017-10-25T14:32:11+00:00October 25th, 2017|Mexico, News|
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19. Dec 2018 item Redaktion Once more the year is almost over and the holidays are fast approaching. All the more reason to look back at the blog highlights of 2018. At the same time, we’re signing off for a short Christmas break. After the over-indulgent festivities of the holiday season, the item blog kicked off the new year with an introduction to lean production methods. This is a great place to get an overview of lean terminology. Two more posts at the beginning of the year continued the lean theme. The first was about RWTH Aachen University, which had launched a practical course that teaches students lean assembly on a U-shaped cell. The second was on the CETPM and its new building, where a “Lean 4.0 lab” with integrated Karakuri solution enables an even better form of lean training. Becoming more efficient with digital engineering In the spring, our post “Digital engineering – designing online made simple” was the springboard for an issue that would come to shape 2018 for item. The item Engineeringtool, which is continuously growing, allows users to design 3D constructions using item components from the comfort of their web browser – without having to install any additional software. This means standard tasks can be completed more quickly, and even users with no previous experience find the whole design and configuration process easy. Florian Palatini, head of sales, was the subject of our interview with an expert, and this further expanded on the topic of digital engineering. Networking between design engineers and projects is at the heart of this, which means that engineers are increasingly taking on the role of a project manager. Other posts were devoted to data security in the face of digitalisation in the mechanical engineering sector and a basic explanation of what digitalisation actually is. The entire world of item Alongside these insights into the mechanical engineering of the future, we still stayed true to our roots. For example, we went back to Solingen in the 1970s and the origins of the MB Building Kit System. Shortly after, we dedicated a whole post to expounding the benefits of aluminium profiles. These benefits are particularly obvious in comparison with steel, as only three process steps are required instead of eight. Plus, aluminium is far lighter than steel, while also being very strong and exceptionally corrosion-resistant. The quality of fasteners for aluminium profiles is also of vital importance in this context. Thanks to our quality policy, we are able to provide targeted assistance to our customers in successfully meeting the challenges of specialist mechanical engineering. Stylish and functional We are always fascinated by the unusual ways our solutions are used. For example, we were particularly impressed by the world’s largest 360-degree display in the Autostadt Wolfsburg. The basic construction uses curved profiles from the MB Building Kit System. In the Sivasdescalzo sneaker store in Barcelona, our profile technology is not just to be found in the frame structure of the shelving. Used in the place of steps and to form display platforms, it also adds to the store’s stunning look. Munich-based start-up Spyra has also taken a liking to our profiles, which offer a flexibility and stability that turned out to be perfect for the prototype and a test channel for the innovative Spyra One water pistol. We hope this year’s blog posts about solutions, applications and people from the world of item have been a useful source of inspiration. We’d like to wish all our readers, customers and partners a very happy festive season and a great start to the new year! We’re taking a little break, but will be back after the holidays, with the first article for 2019 on 9 January. Previous article Digitalisation in layman’s terms Categories Latest Posts Archive Research Know-how News Industries People via E-Mail Don´t miss a new blog article!
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