item America and RBTX are transforming robotics integration with turnkey solutions and unmatched customer support.

In the ever-evolving world of automation and robotics, collaboration is key to delivering smarter, faster, and more accessible solutions in order to meet the demand of today’s fast-paced industrial landscape. That’s exactly what the partnership between item America and RBTX aims to achieve. By combining item’s robust modular systems with RBTX’s cutting-edge robotics expertise, customers across industries now have access to turnkey solutions that are both innovative and practical – empowering businesses of all sizes to embrace automation with confidence.

A foundation for robotics innovation

At the heart of this collaboration is a shared commitment to innovation and customer success. Ben Hull, Director of Sales at item America, describes RBTX as “an exciting, energetic group with great innovation,” backed by the global strength of IGUS. He emphasizes that while item provides the structural foundation for automation — through modular aluminum extrusion systems — it’s RBTX’s customer-centric approach and technical expertise that bring these solutions to life.

Jacob Sanchez, who leads industry solutions and community development as axis Community Manager at IGUS, emphasizes the synergy: “Every system that leaves our facility to go to a customer – it’s item. From cobot benches to machine builds, item is the backbone of our solutions.”

What makes this collaboration unique

This partnership isn’t just about combining products—it’s about creating a seamless experience for customers. Together, item and RBTX offer key advantages:

• Turnkey robotic solutions that integrate mechanical structure and automation
• Expertise in both robotics and aluminum extrusion, ensuring seamless integration
• Local support for the US market, with responsive service
• Easy-to-use configurators that empower customers to design and visualize their solutions with ease

Jacob highlights the value of configurators, saying “being able to see machines getting built with one of our configurators – whether it’s item’s or ours – brings it full circle for the customer. It shows that these companies care about each other and about the customer.”

Real-World Applications

One of the most compelling aspects of this partnership is its ability to simplify deployment. Ben Hull shares a practical example: “A customer looking to invest in a cobot will need a supportive structure. An item pedestal stand with an integrated cobot from RBTX provides almost immediate deployment.” This kind of plug-and-play solution reduces complexity and accelerates ROI for manufacturers.

Jacob adds that RBTX’s brand-neutral approach—supporting robots from Farino, Kawasaki, FANUC, and others—makes integration even easier. “We’re figuring out ways to streamline getting an item pedestal and having mounting plates for any robot. That’s what RBTX is all about.”

Expanding access to automation

While large enterprises have traditionally led the charge in automation investment, both Ben and Jacob see growing opportunities among mid-sized and smaller companies. “The pool of customer potential continues to drive growth for years to come,” Ben notes.

Jacob’s role in community development also reflects this shift. “We’re not just selling products—we’re educating the world on what’s possible,” he says. “Whether it’s med device, automotive, pharmaceuticals, or food and beverage, we’re solving problems across industries.”

A shared vision for the future

Ultimately, the partnership between item America and RBTX is about more than just products—it’s about people, service, and shared values. As Jacob puts it, “What’s different about working with item is its people. It’s how they do business with you as a partner, as a customer.”

Together, item and RBTX are not only building machines—they’re building trust, capability, and a future where automation is accessible to all.

Watch our full-length interview with Jacob Sanchez now: